KEEN

The "Trail to Street" campaign reimagines a hiking sneaker brand for the fashion-forward streets of New York City. Visually striking imagery captures models effortlessly transitioning from rugged cityscapes pairing the sneakers with contemporary streetwear. Highlighting the sneaker's adaptability and style, the campaign’s goal is inviting urban explorers to embrace the city as their terrain.

Responsibility: creative concept, creative direction, art direction